Mineirao sketch by Bruno Campos
Superbowl might attract North America’s largest TV audience, but the biggest sporting event is still World Cup Soccer. Like the Olympics, they happen only every four years, and involve massive logistics. What does this mean to the hosting countries? There’s no time to waste in getting the venues ready. This is just what’s happening in Brazil, the country hosting the 2014 World Cup. An exhibit in New York, “Brazil + 2014: Sustainable Stadiums,” shows that Brazilians are hard at work to build spectacular buildings that are also sustainable.
Brazil and soccer are inextricably linked. The country can boast of being the home to legendary players and winning an unparalleled five championships. Now it will, once more, try to make history by making 2014 the greenest, most sustainable World Cup ever. To that end, the architects of the stadiums are putting forth their best creative efforts to make their buildings as functional and iconic as they will be eco-friendly.
Mineirao field and bleechers view, rendering courtesy BCMF Arquietos
Scattered throughout the country, in 12 cities, the stadiums are a mixture of new structures and comprehensive renovations of existing ones. One thing connects them all: the push to make sustainability taken to its highest standard, from traffic logistics to the smart use of water. All strive to deliver buildings that are in keeping with the country’s strong architecture heritage. Incidentally, among the well-known projects in the show, the Mineirao Stadium, is a renovation of a stadium adjacent to Oscar Niemeyer’s early seminal project, the Pampulha Complex in the city of Belo Horizonte.
Mineirao birds-eye view rendering, courtesy BCMF Arquietos
The Mineirao, as it’s known, is a Brutalist structure designed in 1945 by Eduardo Mendes Guimaraes. The building is now protected as a historic landmark, thus its main shell cannot be altered. How, then, to make the massive concrete structure useful beyond the sporting events?
Mineirao plaza rendering, courtesy BCMF Arquietos
The Campana brothers, Fernando and Humberto, are without a doubt two of the most prominent Brazilian designers out there. Until February 24th, much of their work will be on display in North America as part of the traveling exhibition Antibodies: The Works of Fernando and Humberto Campana, at the Palm Springs Art Museum in southern California. The career-spanning show (provided by the Vitra Design Museum in Weil am Rhein, Germany) includes many of the brothers’ best known pieces, along with prototypes, artwork, interviews and other related material.

The Campanas’ Favela Chair, inspired by the favelas of their native Sao Paulo. Courtesy Edra.
The brothers have spent thirty years experimenting with designs that embody the colorful character of their home country. Their style of creating is best exemplified by their trademark use of found materials, which deliberately focuses on the possibilities of each material, only considering form and function secondarily.

The Sushi Chair. Courtesy Edra.
The 2010 book Campana Brothers: Complete Works (So Far) is another career-spanning collection of their work, and provides in one volume the most comprehensive look at this eccentric body of work available. Both collections prove that the most striking examples of the Campanas’ design were created through an improvisational approach to design. This has allowed them to experiment with and reinterpret the use of materials during the construction of each project. One notable creation, the sushi chair, began as an exploration of the use of upholstery. It is made out of discarded scraps of fabric, foam and carpet, which have been bundled together to form a seat, the beauty of the design originating in the chaos of its provenience.

Campana Brothers: Complete Works (So Far) book cover. Courtesy betterworldbooks.com. (more…)
The Campana brothers, Fernando and Humberto, are without a doubt two of the most prominent Brazilian designers out there. Until February 24th, much of their work will be on display in North America as part of the traveling exhibition Antibodies: The Works of Fernando and Humberto Campana, at the Palm Springs Art Museum in southern California. The career-spanning show (provided by the Vitra Design Museum in Weil am Rhein, Germany) includes many of the brothers’ best known pieces, along with prototypes, artwork, interviews and other related material.

The Campanas’ Favela Chair, inspired by the favelas of their native Sao Paulo. Courtesy Edra.
The brothers have spent thirty years experimenting with designs that embody the colorful character of their home country. Their style of creating is best exemplified by their trademark use of found materials, which deliberately focuses on the possibilities of each material, only considering form and function secondarily.

The Sushi Chair. Courtesy Edra.
The 2010 book Campana Brothers: Complete Works (So Far) is another career-spanning collection of their work, and provides in one volume the most comprehensive look at this eccentric body of work available. Both collections prove that the most striking examples of the Campanas’ design were created through an improvisational approach to design. This has allowed them to experiment with and reinterpret the use of materials during the construction of each project. One notable creation, the sushi chair, began as an exploration of the use of upholstery. It is made out of discarded scraps of fabric, foam and carpet, which have been bundled together to form a seat, the beauty of the design originating in the chaos of its provenience.

Campana Brothers: Complete Works (So Far) book cover. Courtesy betterworldbooks.com. (more…)
Parking structure, Roosevelt Island, New York
Do you ever wonder how another person does what you love doing? As a photographer, trained in architecture, I do. So when I get a chance to talk to a person who’s as turned on by cities, structures, and details, I grab the first chance I get a conversation going. Meeting fellow photographer Heike Buelau, known for expressing herself through capturing the poetic aspect of our constructed environment, was like meeting a kindred spirit. As I was to find out, we share some aesthetic sensibilities, but how she arrives at her vision is completely her own.
Jean Nouvel, Chelsea condo tower, New York
With training in classical operatic singing, the German born Heike brings a sound/musical sensibility to her photography, framing every shot she takes, brining to the appreciation of the city and buildings a special flair. Used to the language of rhythmic tempo, the pauses, the piano forte, the crescendos, Buelau visually re-interprets the city as if composing a piece for chamber music: gentle, subtle, every note essential, regardless of how simple.
In a temporary hiatus from the U.S., with her a new show opening in Torino, Italy–as she was preparing the imagery she created while exploring new horizons, sights, cityscapes in the Far East, from Dubai to Abu Dabi and Kuwait–I caught up with Heike and asked her to elaborate on her views on architecture, art, and the Dubai urbanscape.
Smith Gill Architects, Burj Khalifa Tower, Dubai
Paul Clemence: What catches your eyes as you navigate the city?
Heike Buelau: Detail, small, hidden, largely undetected detail.
PC: You talk about silence a lot, how you value it….Amidst the urban chaos, how do you find it?
HB: This question ties beautifully into the first. To me a moment of silence is a moment in which I get to experience a pause from the constant influx of imagery and information in daily life, which generally sets off a never ending and unwanted noise in my mind. I have come to find that pause, that silence more and more in the detail of things and structures. The more I close in on the finest feature of a particular building, for example, the more I get drawn into its absolute beauty. Subsequently this results in that magical moment of silence. A moment of having discovered something in which all else gets shut out. All that exists to me at that point is the creative genius of the architect and my very own response to it.
Asymptote , project, Yas Hotel Abu Dhabi

Like any megalopolis, Sao Paulo is a plethora of experiences at once fascinating and dizzying. Take a simple walk or drive and the city comes at you at a frantic pace, synched to an ever-growing volume of traffic and speed. The contrasts are closely juxtaposed, like an impossible surrealistic collage. From humble to ostentatious, jammed streets, popular dwellings next t neo-kitsch condo towers, favelas and Niemeyer, a Calatrava-esque cable bridge over one of the most polluted rivers, a constantly hovering helicopter flotilla, Mendes da Rocha classics here and there, and graffiti art everywhere. And so it goes in a city that never ends.
If you are there with an agenda, the city absorbs you even more as the time pressure is added to finding routes to get to your appointed destination. Anything can happen.

That was the case for me this past summer while I was installing my solo show for BoomSPdesign, covering the conference, and simultaneously attending DesignWeekend, even as I was looking for new subjects to photograph. I was all over the place, crisscrossing the city non-stop, going in every direction, literally. By the fourth day I was ready hide and sleep in. But the opportunity to go on a DesignWeekend tour of private interiors by the Campana Brothers seemed like a must.

As an architecture student at the Federal University of Rio de Janeiro, I was a bit put off by the cult of Oscar Niemeyer in Brazil. While I knew how talented and what a visionary he was, I found it upsetting that every new project of any significance was automatically assigned to the “living legend”. There was at the time, and still is, a practice by politicians that goes like this: whenever a public project is in need of exposure or dealing with a controversial proposal, they would attach Niemeyer’s name to, in order to avoid debate and discord. Who could, after all, argue with a “genius” creation? Without a doubt, most often than not, the Niemeyer creations were, indeed, genius. But what about the abundance talented architects prevented from even proposing their own visions?

It took some time for me to separate the circumstances in which Niemeyer’s talents where applied from his designs, career, and humanity and thus fully appreciate what he was all about. Like my fellow student, now architect and entrepreneur Henrique Thoni, said to me when discussing Niemeyer’s legacy, “Many can question his design, his social, and political beliefs. But drawing a curve is a challenge that only a few dare to face. He chose this path. Moreover, he did it when the straight line was the rule.” (more…)

Boomspdesign Q&A/debate session with ( left to right): Mekal’s Chritian Kadow, architects Rodrigo Loeb and Rodrigo Ohtake, Luminaire’s principal Nasir Kassamali, architect Marcelo Faisal and event’s organizer Beto Cocenza.
The everyday practice of design can be an isolated activity, with most communication limited to the parties involved in the projects we work on. And these days most of this communication tends to be via some bland electronic means. So, in order to keep design current and relevant, we need to stay tuned to what’s going on outside our immediate circle, personal or electronic. We find these learning opportunities in conversations, such as the real time dialogs I experienced recently in Sao Paulo.

Love & Art Children’s Foundation sculpture “Reach” ( by Dror Benshetrit) at the grounds of Museu Brasileiro da Escultura ( Brazilian Museum of Sculpture)
Each year the creative forum, BoomSPdesign 2012, brings together a diverse cast of multi-disciplinary guests, speakers, and attendees in Sao Paulo, Brazil. Throughout three full days and with a packed schedule (that usually extended to late nights) the event reminded me of a summer camp, with participants seeing each other often and having plenty of opportunities to talk shop. At lectures, coffee breaks, luncheons, we engaged in casual, yet insightful, dialogues with one another. For instance, Andy Klemmer from Paratus Group spoke of his role in the construction of the Guggeneheim Bilbao, Cyril Zammit held forth on his DesignDubai fair genesis and development and then afterwards exchanged ideas over “cafezinhos” (Brazilian version of espresso) on the challenges of showcasing design and art.

DesignWeekend signage for project “Design Assinado por Todos” ( Design Signed by All) at subway station.
A good example of the collaborations possible from such meetings was the sculpture REACH by Dror Benshetrit who was commissioned by the Love & Art Children’s Foundation to apply his Quadror structural system to create a sculpture to reflect their stairway logo. Benshetrit connected with one of the conference’s sponsors, the stainless steel manufacturers Mekal which has been developing a project (“Fuori Serie”) to challenge themselves to flex their creative muscles in a bold way. Beyond bringing their manufacturing expertise, Mekal got the steel donated by the supplier Aperam (a subsidiary of the Acellor Mittal group that made possible the Anish Kapoor Olympics steel sculpture). The end of result, the finished “Reach” piece, was so successful that it became a central piece of this year’s BoomSPdesign events, proudly displayed at the renowned Brazilian Museum of Sculpture (an iconic design by Pritzker winner Paulo Mendes da Rocha).


Yellow dough table by Jose Marton for DesignOK at subway station.
Mekal’s principals, Christian and Ken Kadow, understand the importance of keeping updated with the latest ideas and of learning about them directly from the source. Their support of the conference’s efforts went beyond the mere sponsorship or attending the festivities: They were present at every lecture and event, engaging in the dialogue as it happened. “Beto’s event,” says Christian referring to Beto Cocenza, BoomSPdesign organizer, “manages to get a vertical slice of the international design world together, from the creatives to the media, manufacturers and public, and for us the [resulting] exchange is a very valuable resource.”

Detail of users interaction with yellow dough.
Another form of public design dialogue was happening at some of Sao Paulo’s busiest train stations. Developed by the collective DesignOK for DesignWeekend, a new design fest that premiered this year with ambitions to bring design to a broader audience, the collective asked its designers to come up with ideas that could spur interactions with everyday commuters, on an urban scale. Thus “Design Assinado por Todos” (Design Signed by All) as the effort was called, brought together 11 projects conspicuously displayed at 4 main subway stations.


Commuters checking out wood bench by Pedro Useche for DesignOK at subway station.
These projects went in the opposite direction of today’s market trend of making design more and more exclusive. Everybody was invited to pitch in and take part in creation and use, the original design serving solely as the starting point. One such piece was a dinning table covered in yellow play dough with side containers filled with extra dough for everyone to play with. Developed by the designer Jose Marton with kids in mind, the chance to take a play break while in the rush from one place to another ended up appealing to all ages, people of all ages let their imagination loose, even if just for a few minutes. “From the pens we use, to sidewalks we walk, design is in everything we touch and do – we wanted to highlight that awareness to people,” says Marton. The initiative was so popular that the play dough containers had to be replenished throughout the day.

Wood bench by Pedro Useche for DesignOk at subway station.
Close by the yellow soft table, another piece by designer Pedro Useche stimulated face time, literally: A long wooden bench, composed by a running seat and with alternate back rests that face in opposite directions, caused users to face their sitting neighbors. The result was unexpected laughter and casual banter. Pens and pencils were left out for users to write messages or just leave their signatures on the bench’s wood surface. “Our goal was to present design in various formats, from the professional to the commercial and to more conceptually artistic ones like these,” Lauro Andrade, organizer and founder of DesignWeekend, told me. “The idea is to reach a wide range of people that don’t usually think about design in their lives.”

Detail of back seat of wood bench
Both events, DesignWeekend and BoomSPdesign together, created a very exciting week in Sao Paulo. Their most inspiring contribution was not simply the showcasing of unique and original creations. They provided opportunities to foster the kind of enriching dialogue and exchange that can lead to many more unique and original creations.

DesignWeekend info center at D & D Center

BoomSPdesign exhibit platform ( by Pax Arq ) showcasing objects by its speakers, at main courtyard of event venue, the D & D Center.
Paul Clemence is an award-winning photographer whose work is part of many collections, including the Mies van der Rohe Archives and housed by MoMA, New York. He exhibits both in the U.S. and on the international fine art circuit, from classic B & W prints to large scale photo installations. A published author, his work can also be seen in major design and lifestyle publications. His “Architecture Photography” Facebook page receives over half a million hits monthly.
Name correction for Luminaire’s principal Nasir Kassamali, on 10/5/2012.

As a “trigger happy” photographer, aided by the convenience of the digital camera revolution, selecting images from my extensive archives for an exhibit is a challenge. Most recently this challenge came when I was offered a show at a prestigious design showroom in Sao Paulo as part of the BoomSPdesign/DesignWeekend. I began the assignment by gathering clues, first from the event itself.
BoomSPdesign, now in its fifth year, has become known as a gathering of high profile designers and architects. So I decided to pay homage to the event by selecting images from my files that document the work of five well-known architects known around the globe for shaping contemporary architecture.
Basel Messe New Hall, by Herzog & de Meuron. Photo by Paul Clemence.
I found the second clue in the space itself. The showroom, Creative Original Design (C.O.D.), is in a landmark building by Brazil’s Pritzker Prize winner Paulo Mendes da Rocha. It’s a most unusual and inspired space. So I thought I would do something to create a dialogue with the building’s rigid geometry and stark concrete.
What is good design? It achieves function in an efficient and inspired way. While this formula usually makes for some unique creations it can also reduce design to something that’s “cool”. But fulfilling a function also implies that design is a service. Designers meet the needs that feed the demands of the market (or the client); a new building, a teapot, a raincoat are just some examples of market-driven design.
This month in Sao Paulo, Brazil BoomSPdesign will focus on the issues of good design, including its often ignored and less glamorous sides. The global forum opens on August 22nd and runs through the 24th. Perhaps the conference’s theme is best illustrated by the story of “Pipoca do Valdir” (Valdir’s Popcorn).

Valdir’s push cart, photo courtesy of BoomSPdesign.
Valdir Novaki was a Brazilian redneck from rural Parana who dreamed of going to the big city and making a name for himself. After years of waiting for a license to operate a popcorn pushcart in Curitiba, he got his wish. He quickly realized the need to differentiate himself from the other street vendors. From the immaculately clean cart, to a variety of flavors and original spices, nothing was ordinary in Valdir’s new business.
The artists Haas&Hahn— Jeroen Koolhass (yes, there is a Rem connection) and Dre Urhahn—are heirs to the De Stijl movement, applying early 20th century Dutch principles to 21st century cities on a colossal scale. Playing with form and mass, unburdened by the restrictive tenets of De Stijl, they burst into Brazilian shanty towns, called favelas, with a riotous display of color and geometry.

“Haas&Hahn in Brazil”
Photo: Haas&Hahn for favelapainting.com

“Germantown Avenue Transformation”
Photo: Joseph G. Brin © 2012
Recently, Philadelphia’s renowned Mural Arts Program (MAP) invited the two artists to set up shop in the city for a year and a half. Now living in North Philadelphia, they’ve started work on three city blocks of community-derived designs. Rounding the gray bend of Germantown Avenue, you suddenly see brilliantly colored patterns, and feel an instant sense of well-being. This neighborhood has never seen ART on this scale before. Will this favela-painting thing really work here?

“Texture of a Painted Neighborhood: North Philadelphia”
Photo: Joseph G. Brin © 2012

Paula Sertório & Victor Paixao, founding partners of PAX.ARQ, Sao Paulo, Brazil
Photo by Paul Clemence
The challenges facing a young architecture firm the world over can range from how to structure your office to how to get clients, and every detail in between. I met Paula Sertório and Victor Paixao, founding partners of PAX.ARQ in Sao Paulo and engaged them in conversation about how their office deals with these issues in the bustling Brazilian megalopolis. Here is what Paula, speaking for the firm, told me:
Paul Clemence: What’s it like for young firm working in one of the biggest cities in the world? How can you stand out in this frenetic, competitive market?
Paula Sertorio: A great advantage to being in a big and competitive city is that we also have, in the same proportion, the best means to accomplish the work we believe in. It is in big cities that we find opportunities to start, even if it is a small project – after all if a project is good, it will stand out regardless of the scale. And if you get good results, new and bigger opportunities will come.






















