Living in a big city can be hard. If you live in New York, you have probably quoted the famous song, “If I make it there, I can make it anywhere.” But Portland-based developer Gerding Edlen recognizes the need for giving a softer side to the city.
They develop buildings that, from my perspective, promise to be soft on communities, soft on the environment, and soft on residents.
Gerding Edlen has spoken with Metropolis before, but now they are considering bringing rental development to the east coast, potentially to New York City. I spoke with Mark Edlen, CEO, about their development plans and how those plans fit into cities like ours, “the city that never sleeps.”
“We’ve seen a movement to the cities. Cities are the solution to our global population growth,” said Edlen. His firm recognizes that people see city living as a way to help solve global problems. They also see how it’s becoming more popular to live a mobile and sustainable urban lifestyle.